The Transform Awards continue to be the only awards program to celebrate excellence in brand rebranding, repositioning and development in Europe. Transform magazine was proud to announce this year’s winners at the Transform Awards Europe 2022, where many of the continent’s top agencies and creative teams were honored for producing outstanding brand projects.
Kimpton Creative has won the coveted Grand Prize – the biggest prize to be won at the Transform Awards – for its work with creative recruitment experts, Mustard. The design agency won over the judges for its ability to redefine the industry through rebranding Mustard, developing a style of copy that successfully catered to creatives in their own language. The project culminated in a standout evening for Kimpton Creative, which also snagged gold awards for “Best Brand Evolution (Company)” and “Best Brand Development Project Reflecting a Change in Mission, values or positioning”. It was even time for the agency to be awarded a silver medal and a bronze medal in two other categories to cap off a lucrative evening.
Elsewhere, Pink Green’s development of the new OSTTRA brand won them ‘best overall visual identity’. Tasked with building strategic foundations and creating a visual identity, Pink Green’s work caught the judges’ attention for its use of “bold and memorable” letterforms as graphic devices. The design agency picked up two more gold medals in the categories “Best Brand Change Following a Merger or Acquisition” and “Best Visual Identity in the Financial Services Industry.”
Andrew Thomas, Editor of Transform magazine, said: “It has been an incredible year for the Transform Awards. We have seen incredible work. For every Transform Awards winner, there is a story of dedication, brilliant ideas, creative excellence and strategic savvy. We are very pleased that so many of these organisations, agencies and branding professionals have come together tonight to celebrate their branding achievements and the quality of branding seen across Europe. »
Categories of note included “Best Use of a Visual Property”, “Best Visual Identity in the Food and Beverage Sector” and “Best Visual Identity in the Sports, Travel, Leisure and Tourism Sector”, each having seen two agencies rewarded with gold medals. .
Also celebrated alongside this year’s Transform Awards Europe, the winner of Transform Young Contenders Europe 2022 has been crowned. Strategist Sarah Mwathunga, who is seen by her employer, Design Bridge, as “an absolute powerhouse of optimism, insight and intuition”, won the prestigious Young Candidate of the Year award. Meanwhile, credits went to Aifric Lennon of Massive Music and Lydia Fisher of Baxter & Bailey.
The inclusion of a flashy, high-tech GIF photo booth, courtesy of Showtime Photo Booth, was a welcome addition to the special awards night among attendees.
The full list of Transform Awards Europe winners is as follows: