Now owned by the Bollinger Group, the winery enlisted the help of BrandOpus to design a new identity for its line of Pinot Noir and AVA Chardonnay from Laurelwood District, Pinot Noir Réserve and the Single Vineyard Collection. The new identity was heavily inspired by Oregon, the brand’s home state, and embraced land art.
The brand was founded in 1968, at a time when few wineries existed in the Willamette Valley region. The visual identity update follows the growth and potential acquisition of Ponzi Vineyard in 2021, with its new owners hoping to extend the Bollinger Group’s growth in the US market.
BrandOpus’ work aims to encapsulate Ponzi Vineyard’s beauty philosophy in simplicity. This approach sees the introduction of four expressive earth-toned brushstrokes into the brand’s visual identity. They seek to root the brand in the Oregon landscape, while embracing the art of the land, and represent the blue skies, fir forest, rolling mist, and volcanic and loess soils of Laurelwood AVA. Meanwhile, its new hand-written wordmark, featuring founder Dick Ponzi’s signature, adds a more personal touch to the brand in an effort to connect more deeply with its audience.
Paul Taylor, Creative Director at BrandOpus, says: “With Oregon as their backdrop and the elements of their palette, Ponzi Vineyards elevates winemaking to a distinctive art form. The new identity captures this in a simple yet sophisticated expression of the passion and dedication that goes into every bottle. Visiting the vineyards of the Willamette Valley is a special experience, which we have sought to convey through the artisanal label.”
The new branding is available in markets across the United States this fall.
